"She’s risqué but never explicit. She’s flirtatious but fiercely independent. She’s erotic but always safe for work, a welcome sight for your teenage cousin and prudish mother alike. She’s the pin-up girl, an all natural American sweetheart created to win the adoration of men across the country"
By Peter Driben, via Taschen Books
"Soon the erotic tactics employed for war advertising were extended to all advertising, as first actualized by Madison Avenue in the 1950s and 1960s."
The pin up was used in war propaganda and advertising - on the sides of planes, keeping up morale for the lads and all that.
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